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Interest-based advertisements policy

Like many companies, Aetna participates in interest-based advertising. We may use or partner with third-party companies, including social media and third-party advertising companies tailored to your individual interests based on how you browse and shop online. Doing so helps us to measure services and display targeted ads when you access and use the Online Services.


These are ads about goods and services we feel may interest you based on your access to and your use of our Commercial Services and other online services. To do so, these companies may place or recognize a unique cookie on your browser. These third parties may also use pixel tags, web beacons and other storage technologies to collect or receive information about your online activities over time and across our website and elsewhere on the Internet.


We may also use analytics providers that use cookies, pixel tags, web beacons and other similar technologies. They may collect or receive data about your use of our Commercial Services and other websites or online services. These analytics services (like Adobe Analytics or Google Analytics) provide services that analyze information regarding visits to our Online Services.


To learn more about Adobe Analytics privacy practices, click


To learn more about how Google uses your data from our sites and how you can control the information collected by Google, click


At any time, you may opt out of the collection and use of information for ad targeting. For more information, and to exercise your right to opt out, you may use various consumer choice tools created under self-regulation programs. For instance:



Even if you opt out of receiving targeted ads, you may still see or get other types of online ads.


Lastly, you may manage cookies in your web browser. You can set your browser to accept or reject cookies, which you can learn more about in the Help section of most browsers.


Do-Not-Track. Our websites are not designed to respond to “do-not-track” signals received from browsers.